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    Monthly Archives: April 2012

    615Customer development is a scientific approach to the creation of new companies, products and services.

    The Creator and author of the methodology – Steve Blank .

    In my interpretation, customer development means the methodological approach to the creation and development of new project/start-up/business/company, which is based on several fundamental principles:

    In the center of it all is the customer with their problems and pains, which have to find

    All the ideas of the leader or the founder of a project or business is not primarily tested hallucinations and hypotheses that need to be articulate confirm or deny

    Development is iterative and starts with the search and confirmation of the client, and then continues his involvement and creation/development/scale company

    “In the office no facts” this means that to check out anything you can only go beyond the office literally or figuratively Continue reading